Context
Use this when content output is high but organic growth and topical authority are weak.
Procedure
- Define 3-5 business-critical themes.
- Map search intents per theme (informational, commercial, transactional).
- Create one pillar plus 5-8 cluster topics per pillar.
- Assign internal link routes and canonical intent.
- Sequence production by impact and speed-to-rank potential.
Output Format
# Topic Cluster Brief
## Pillar Theme
- Pillar Topic:
- Business Goal:
- Primary Intent:
## Cluster Plan
| Cluster Topic | Intent | Primary Keyword | Supporting Keywords | Internal Link Target | Priority |
| ------------- | ------ | --------------- | ------------------- | -------------------- | -------- |
| | | | | | |
## Production Sequence
1. Week 1:
2. Week 2:
3. Week 3:
QA Rubric (scored)
- Strategic relevance (0-5): tied to product and ICP demand.
- Intent mapping (0-5): accurate search-intent alignment.
- Architecture quality (0-5): clean internal linking and hierarchy.
- Execution readiness (0-5): clear sequencing and ownership.
Examples (good/bad)
- Good: “Pillar: B2B onboarding analytics, clusters cover setup, benchmarks, tooling, and ROI model.”
- Bad: “Random high-volume keywords unrelated to product value.”
Variants
- Authority-first variant for long-term moat building.
- Revenue-first variant prioritizing commercial intent clusters.