seoseocontentgrowth

Topic Cluster Brief

Build a topical authority plan with pillar and supporting clusters tied to demand and business intent.

Context

Use this when content output is high but organic growth and topical authority are weak.

Procedure

  1. Define 3-5 business-critical themes.
  2. Map search intents per theme (informational, commercial, transactional).
  3. Create one pillar plus 5-8 cluster topics per pillar.
  4. Assign internal link routes and canonical intent.
  5. Sequence production by impact and speed-to-rank potential.

Output Format

# Topic Cluster Brief

## Pillar Theme

- Pillar Topic:
- Business Goal:
- Primary Intent:

## Cluster Plan

| Cluster Topic | Intent | Primary Keyword | Supporting Keywords | Internal Link Target | Priority |
| ------------- | ------ | --------------- | ------------------- | -------------------- | -------- |
|               |        |                 |                     |                      |          |

## Production Sequence

1. Week 1:
2. Week 2:
3. Week 3:

QA Rubric (scored)

  • Strategic relevance (0-5): tied to product and ICP demand.
  • Intent mapping (0-5): accurate search-intent alignment.
  • Architecture quality (0-5): clean internal linking and hierarchy.
  • Execution readiness (0-5): clear sequencing and ownership.

Examples (good/bad)

  • Good: “Pillar: B2B onboarding analytics, clusters cover setup, benchmarks, tooling, and ROI model.”
  • Bad: “Random high-volume keywords unrelated to product value.”

Variants

  • Authority-first variant for long-term moat building.
  • Revenue-first variant prioritizing commercial intent clusters.