lemuriaOS
seoseob2c

Local Citation Audit and Plan

Build and maintain consistent NAP citation coverage across top local directories to support local pack rankings and brand discoverability.

Context

Use this when a local business has inconsistent NAP data across the web, or when building initial local authority for a new business location. Citation consistency is a local ranking factor: Google cross-references NAP data across directories to validate business legitimacy. Inconsistencies erode trust signals.

Procedure

  1. Define the canonical NAP standard: exact business name, address format (suite vs. Ste. vs. #), phone format, website URL.
  2. Audit existing citations: search for the business name across major directories and identify all current listings.
  3. Check NAP consistency: compare each listing against the canonical standard.
  4. Identify duplicate listings (same directory, different NAP variations).
  5. Build priority submission list: major directories the business is missing from, ranked by authority and relevance.
  6. Create submission spec: exact data to enter in each directory field.
  7. Plan duplicate cleanup: which listings to claim, merge, or request removal.

Output Format

# Local Citation Plan: [Business Name]

## Canonical NAP Standard
- Business Name: [exact format]
- Address: [exact format including suite/unit]
- Phone: [exact format with area code]
- Website: [exact URL including https]

## Citation Audit
| Directory | Listed? | Name Match | Address Match | Phone Match | Action |
|-----------|---------|-----------|--------------|------------|--------|
| Google Business Profile | Yes | OK | OK | OK | None |
| Yelp | Yes | Mismatch | OK | Mismatch | Update |
| Apple Maps | No | - | - | - | Submit |
| Bing Places | No | - | - | - | Submit |

## Priority Submission List
| # | Directory | Category | Authority | Status | Submission URL |
|---|-----------|----------|-----------|--------|---------------|
| 1 | | | High/Med | Missing | [URL] |

## Duplicate Listings
| Directory | Listing 1 | Listing 2 | Resolution |
|-----------|----------|----------|-----------|
| | [NAP variant] | [NAP variant] | Merge / Remove duplicate |

## Submission Spec
| Field | Value |
|-------|-------|
| Business Name | [canonical] |
| Address Line 1 | |
| City | |
| State/Province | |
| Postal Code | |
| Phone | |
| Website | |
| Categories | |
| Description | [100-word standard description] |

QA Rubric (scored)

  • NAP standardization (0-5): canonical format is documented and unambiguous.
  • Audit completeness (0-5): all major directories checked for existing listings.
  • Consistency tracking (0-5): every mismatch identified with specific correction.
  • Submission plan quality (0-5): priority directories are relevant and legitimate.

Examples (good/bad)

  • Good: "Canonical: 'LemuriaOS, Keizersgracht 123, 1015 CJ Amsterdam, +31 20 123 4567'. Yelp listing has 'LemuriaOS AI' (name mismatch) and missing phone. Action: claim listing, update name and phone to canonical format."
  • Bad: "Submit to 200 directories." (no consistency check, no quality filter, potential spam)

Variants

  • Cleanup variant: audit existing citations and fix inconsistencies (no new submissions).
  • Build variant: initial citation building for a new business from scratch.