Landing Page V1 Blueprint

Context

Use this for first-pass pages where speed and conversion logic matter more than visual polish.

Procedure

1. Define one core conversion action.
2. Draft hero with clear outcome + proof teaser.
3. Build problem-solution narrative with 3 claims.
4. Add proof block and objection handling.
5. Place CTA blocks at logical decision moments.
6. Add FAQ and risk reversal to remove friction.

Output Format

# Landing Page Draft

## Hero

- Headline:
- Subheadline:
- Primary CTA:
- Micro-proof:

## Problem & Stakes

- Problem statement:
- Cost of inaction:

## Solution

- Solution summary:
- Key benefit bullets:

## Proof

- Metrics:
- Testimonials:
- Trust logos:

## Objections & FAQ

- Q:
  A:

## Final CTA

- CTA text:
- Risk reversal:

QA Rubric (scored)

• Message clarity (0-5): reader understands offer in under 10 seconds.
• Conversion flow (0-5): page removes friction in logical order.
• Credibility (0-5): proof supports major claims.
• Readability (0-5): concise and scannable structure.

Examples (good/bad)

• Good: “Headline states quantified outcome and audience in one sentence.”
• Bad: “Vague inspirational headline with no CTA until the footer.”

Variants

• Product-led trial variant.
• Sales-led demo booking variant.