Hook Bank Generator

Context

Use this when creative fatigue is rising and the team needs structured hook ideation with quality control.

Procedure

1. List 5 core pains and 5 desired outcomes from ICP research.
2. Generate hooks by pattern: pain, contrast, data point, myth-bust, urgency, authority.
3. Filter hooks against proof and policy constraints.
4. Tag each hook by channel suitability and audience awareness stage.
5. Rank top hooks by expected impact and differentiation.

Output Format

# Hook Bank

## Pain Hooks

- Hook:
  Why it works:

## Contrast Hooks

- Hook:
  Why it works:

## Data Hooks

- Hook:
  Supporting evidence:

## Test Queue

1. Hook + Channel + Audience stage
2. Hook + Channel + Audience stage
3. Hook + Channel + Audience stage

QA Rubric (scored)

• Specificity (0-5): concrete and non-template phrasing.
• Relevance (0-5): directly tied to ICP pains/desires.
• Believability (0-5): supported by proof or plausible claim.
• Testability (0-5): easy to deploy in a real experiment.

Examples (good/bad)

• Good: “Your SQL dashboard is 3 clicks away from the wrong decision.”
• Bad: “Stop scrolling now! This will change your life forever.”

Variants

• Founder-led brand variant: more narrative and voice-forward.
• Performance variant: short hooks optimized for paid channels.