SEO Content Brief

Context

Use this before drafting to reduce rewrite cycles and improve ranking/engagement consistency.

Procedure

1. Define target query and intent.
2. Analyze top SERP structures and content gaps.
3. Draft outline with required sections and evidence blocks.
4. Define metadata, schema opportunities, and internal links.
5. Add conversion hooks aligned to article intent.

Output Format

# SEO Content Brief

## Target

- Primary keyword:
- Search intent:
- Audience:

## Outline

- H1:
- H2:
- H2:
- FAQ:

## Optimization

- Title tag:
- Meta description:
- Internal links:
- External sources:
- Schema recommendation:

## Conversion Plan

- Primary CTA:
- Mid-article CTA:
- Exit CTA:

QA Rubric (scored)

• Intent fidelity (0-5): matches actual query expectation.
• Outline quality (0-5): comprehensive and non-redundant.
• SEO completeness (0-5): includes metadata, linking, schema.
• Conversion integration (0-5): CTA placement feels natural.

Examples (good/bad)

• Good: “Commercial query brief includes comparison framework and decision checklist.”
• Bad: “Informational query brief forced into hard-sell layout.”

Variants

• Thought leadership variant (authority and opinion-led).
• Product-led variant (solution comparison and implementation path).