Creative Angle Matrix

Context

Use this to avoid repeating one creative angle for all audiences and channels.

Procedure

1. Define audience awareness stages (cold, warm, hot).
2. List top objections and value drivers per stage.
3. Generate 2-3 angles per stage.
4. Assign channels and formats to each angle.
5. Rank by potential impact and production effort.
6. Sequence tests to prevent cannibalization.

Output Format

# Angle Matrix

| Audience Stage | Angle | Core Claim | Objection Addressed | Channel | Priority (1-5) |
| -------------- | ----- | ---------- | ------------------- | ------- | -------------- |
| Cold           |       |            |                     |         |                |
| Warm           |       |            |                     |         |                |
| Hot            |       |            |                     |         |                |

## Test Sequence

1. Angle:
   Audience:
   KPI:
2. Angle:
   Audience:
   KPI:

QA Rubric (scored)

• Coverage (0-5): all stages represented.
• Strategic fit (0-5): angle-channel alignment quality.
• Distinctiveness (0-5): low overlap among angles.
• Execution clarity (0-5): sequence can be run immediately.

Examples (good/bad)

• Good: “Warm audience sees ROI calculator angle; cold audience sees category education angle.”
• Bad: “Run the same discount angle to all traffic.”

Variants

• Resource-constrained variant: one angle per stage.
• Full-funnel variant: retargeting narrative with progressive claim depth.