Why it matters
Being indexed is not the same as being cited.AI systems like ChatGPT, Perplexity, and Google AI Overviews cite brands they trust from multiple sources. If you are not cited, you are invisible to the next generation of search.
Live tool
Get cited by AI. Not just indexed.
Enter your brand and URL. See exactly where AI systems cite you — and where they don’t. Get a prioritized action plan to close the gaps.
What you get
A map of your AI visibility and how to fix it.See which platforms cite you, where the gaps are, and get a prioritized list of specific content actions to close them.
Scanner to Engine
Diagnosis to prescription.The URL Scanner finds the problems. The Citation Engine tells you what to do about the hardest 20 percent: the off-site work that moves the needle on AI citations.
Compare
Your AI visibility versus competitors.Run the same audit on up to 3 competitors. See who AI systems cite more, across 5 platforms and 4 dimensions.
Compare brandsWhat citation really measures in 2026
Search engine rankings were a twenty-year proxy for being found. That proxy is dissolving. A growing share of research now begins inside a conversational agent (Claude, ChatGPT, Perplexity, Gemini) that summarizes the web on the user’s behalf and returns a handful of cited sources. If your brand is not among those citations, it is effectively invisible. The Citation Engine measures that invisibility directly, across five AI platforms and four dimensions of presence.
The five platforms we query
Each audit runs the same set of prompts against five distinct surfaces: ChatGPT, Claude, Perplexity, Google’s AI Overviews, and Gemini. These five cover the main places where AI-mediated research now happens. The prompts are chosen to match how real users ask for recommendations in your category, not how a search engine optimizer would phrase them. The gap between those two question styles is where most brands are losing citation share without realizing it.
The four dimensions of citation
Presence is whether your brand gets named at all. Positioning is whether you appear in the first three citations or somewhere further down. Citability is whether your own site provides the kind of extractable content (definition sentences, answer blocks, structured data) that makes AI systems confident enough to quote you. The fourth dimension is E-E-A-T: experience, expertise, authoritativeness, and trustworthiness signals from third parties, drawn from Google’s helpful content framework(opens in new tab) and adapted for the AI-citation era.
Why the gaps matter more than the wins
A brand cited three out of twenty times is effectively absent from the category. Citation winners compound, because every citation trains the next round of model updates with that association already present. The audit is designed to show you the specific places where a competitor appears and you do not, so the action plan can target the citation gaps directly rather than chasing generic content quality.
Ranking on Google got you the last two decades of traffic. Being cited by AI will get you the next two.